Abercrombie & Fitch’s Rebranding Pays Off: 400% Stock Jump, but Legacy Issues Linger as Former CEO's Legal Troubles Continue

Abercrombie & Fitch SUNITA SOMVASNHI

Abercrombie & Fitch’s Rebranding Pays Off

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Abercrombie & Fitch’s Rebranding Pays Off

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Abercrombie & Fitch’s Rebranding Pays Off

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Abercrombie & Fitch’s Rebranding Pays Off

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Abercrombie & Fitch’s Rebranding Pays Off

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Abercrombie & Fitch’s Rebranding Pays Off

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Abercrombie & Fitch’s Rebranding Pays Off

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Abercrombie & Fitch’s Rebranding Pays Off

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Abercrombie & Fitch’s Rebranding Pays Off: 400% Stock Jump, but Legacy Issues Linger as Former CEO's Legal Troubles Continue

Abercrombie & Fitch’s Rebranding Pays Off

For several decades Abercrombie & Fitch has run a successful business.

Abercrombie & Fitch’s Rebranding Pays Off

They had a huge profit of 400% after the departure of former CEO Mike Jeffries.

Abercrombie & Fitch’s Rebranding Pays Off

Under the current CEO, the company has moved on from a controversial past.

Abercrombie & Fitch’s Rebranding Pays Off

This brand under the new CEO has transformed significantly.

Abercrombie & Fitch’s Rebranding Pays Off

The brand restructured things like, for example, moving Moose Logo.

Abercrombie & Fitch’s Rebranding Pays Off

Like Abercrombie & Fitch, Papa John's has gone through rigorous rebranding.

Abercrombie & Fitch’s Rebranding Pays Off

One thing which is haunting this company is recent legal proceedings.

Abercrombie & Fitch’s Rebranding Pays Off

But retail analysts believe this will have minimal impact on business.

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