Actress Sydney Sweeney’s collaboration with Dr. Squatch on a soap product claiming to contain her actual bathwater has ignited debate online about celebrities, marketing strategies, and personal branding. The soap, called “Sydney’s Bathwater Bliss,” is an exfoliating bar containing sand, pine bark extract, and what the company claims is “a touch of Sydney’s real bathwater.” … Continue reading Sydney Sweeney’s $12 Bathwater Soap: 5,000 Bars Spark Online Debate Over Celebrity Branding