Animal fur is now officially prohibited by Italian design house Dolce & Gabbana. D&G’s intention to gradually stop using animal fur and switch to sustainable alternatives has been affirmed.
The fashion industry has a long history of using animal fur. Fur has been employed by the majority of major fashion brands at some point. However, a change is imminent.
Since its inception, the animal fur industry has been violent. The demand for fur had reached its height as the population growth accelerated. There is a long history of animal cruelty associated with the practise of breeding hairy animals just for their fur. For the purpose of getting fur, animals such as minks, foxes, dogs, rabbits, and many others are skinned.
Activists have consistently carried out protests against the usage of animal fur in the fashion industry. These protests have been spearheaded by a number of organisations, including PETA. They all applaud this new development and wish for many more such wise choices in the future.
Italy outlawed fur farming in 2021, and many Italian fashion brands soon followed suit. D&G joins the list of Italian fashion houses including Armani, Prada, Versace, Valentino, and Gucci that have outlawed the use of fur.