Tom Brady, the former NFL star, has been known for his exquisite taste in watches, and his recent appearance at the Roland Garros tennis tournament showcased his affinity for rare timepieces. Brady wore a highly sought-after Rolex Day-Date watch during the event, which caught the attention of watch enthusiasts and media outlets.
The specific model Brady wore was the Rolex Ref. 228206, a platinum timepiece with a green dial featuring Eastern Arabic numerals. This particular variation of the Day-Date was released in 2021 and was exclusively available to select dealers in the Middle East. The inclusion of Arabic numerals on the dial harkens back to Rolex’s history of producing 40mm Day-Dates with Arabic dials in the 1950s, catering to the wealthy individuals of the Gulf region, including kings, sultans, and oil dealers.
The rarity and distinctive design of Brady‘s Rolex Day-Date Ref. 228206 contributed to its online buzz and appreciation among horology enthusiasts. Similar Arabic Day-Dates often command high prices, sometimes exceeding $100,000 due to their exclusivity and limited availability. Brady’s choice of such a unique timepiece reflects his discerning taste and appreciation for fine watches.
While the Rolex Day-Date is just one notable piece in Brady’s growing collection, it is indicative of his interest in acquiring grail-worthy watches. Throughout his career, Brady has also been associated with other luxury watch brands. He became a brand ambassador for TAG Heuer in 2015, earning his own signature model, and later signed with IWC Schaffhausen, frequently seen wearing their Big Pilots and Top Gun Chronographs. In retirement, he has expanded his collection to include watches from Audemars Piguet, such as the Royal Oak Rubber Clad and Royal Oak Gold models. Additionally, Brady has been seen sporting a Richard Mille RM11-03 alongside Travis Scott.
Although Brady’s football career has come to an end, his passion for collecting prestigious timepieces continues to grow. The scarcity and exceptional details of his Rolex Day-Date Ref. 228206 contribute to its potential status as the MVP (most valuable piece) in his watch rotation. As Brady’s watch collection expands, it appears that his career as an A-list watch collector is just beginning.