Abercrombie & Fitch’s Rebranding Pays Off: 400% Stock Jump, but Legacy Issues Linger as Former CEO’s Legal Troubles Continue
Over the past decade, Abercrombie & Fitch (A&F) navigated a remarkable business transformation that saw its stock rise more than 400% following the 2014 departure of former CEO Mike Jeffries. Under the leadership of current CEO Fran Horowitz, who took the helm in 2017, the company methodically dismantled its controversial past to establish what Horowitz ...
