After a five-year hiatus, the much-anticipated Victoria’s Secret Fashion Show is back in its original format, ready to dazzle audiences with its signature blend of fashion, music, and star power. The iconic event, which last graced the runway in 2018, will be broadcast live on Amazon Prime Video on October 15, 2024, marking a significant moment for the brand as it aims to showcase its new values and mission.
The Triumphant Comeback
Victoria’s Secret took to Instagram in May 2024 to announce the return of the fashion show, stating, “We’ve read the comments and heard you. The Victoria’s Secret Fashion Show is BACK and will reflect who we are today, plus everything you know and love – the glamour, runway, wings, musical entertainment, and more!”
A Legacy of Glamour
First aired in 90s, the Victoria’s Secret Fashion Show quickly became a pop culture sensation. It featured top models like Gisele Bündchen, Tyra Banks, and Naomi Campbell. The show was a highlight of the fashion calendar, captivating audiences with its extravagant sets, stunning costumes, and star-studded lineup.
Embracing Change and Inclusivity
The show faced criticism for its lack of diversity and body inclusivity, leading to its cancellation in 2019. Former chief marketing officer Ed Razek’s controversial comments on plus-size and transgender models further fueled the backlash. In response, Victoria’s Secret has significantly overhauled its brand image, focusing on inclusivity and body positivity. The 2024 show aims to reflect these changes, celebrating beauty in all its forms.
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A Star-Studded Lineup
The 2024 Victoria’s Secret Fashion Show promises to be a spectacular event, featuring a mix of veteran models and fresh faces. Supermodels like Barbara Palvin, Gigi Hadid, and Adriana Lima will grace the runway once again, joined by plus-size model Ashley Graham and other new additions. The show will also showcase an all-women lineup of performers, including the legendary Cher, South African singer Tyla, and K-pop star Lisa from BLACKPINK. New York City, the birthplace of the fashion show, will serve as the backdrop for this grand celebration of fashion and inclusivity.
Industry Reaction and Trends
The return of the Victoria’s Secret Fashion Show aligns with the growing demand for inclusive and diverse fashion representation. The show will be available for streaming on Amazon’s Prime Video, as well as new media platforms such as YouTube, TikTok, and Instagram, hoping to reach a wider audience.
A New Chapter Begins
As the Victoria’s Secret Fashion Show prepares to take the stage once again, it represents a significant moment for both the brand and the fashion industry as a whole. By embracing inclusivity, body positivity, and diverse representation, the show aims to reclaim its status as a cultural phenomenon while setting new standards for beauty and fashion. With its star-studded cast, dazzling performances, and commitment to change, the 2024 Victoria’s Secret Fashion Show promises to be an unforgettable event celebrating women’s power and beauty in all that celebrates the power and beauty of women in all their forms.
