Red Rocks could likely be on pace to shatter another attendance record in 2023, following a remarkable turnout in the previous year. In 2022, an estimated 1.54 million people attended ticketed events at Red Rocks, marking a 31.8% increase from 2021. This data was provided by Ginger White Brunetti, the former executive director of Denver Arts & Venues, which manages the iconic amphitheater in Morrison. Furthermore, more than 1.7 million people attended a concert at the venue’s 217 ticketed events in 2022, more than doubling the amount of yearly events held just a decade ago.
Economic Impact of Red Rocks’ Concerts
A recent study showcased the significant economic impact of Red Rocks’ concerts. In 2022 alone, the concerts generated $717 million for the region’s economy, according to a study conducted by BBC Research & Consulting. The report, commissioned by Denver Arts & Venues, details the ripple effects of dollars spent in the Denver Metro Area & the State of Colorado by fans, tourists, and show organizers at the 83-year-old venue’s iconic stage. Payroll alone drew $216 million for the 7,300 full & part-time jobs created by the venue, and fans spent $40 million on concessions.
Red Rocks: A Booming Venue for Concerts
In recent years, Red Rocks has been busy smashing attendance records, becoming the world’s most attended concert venue in 2021. The venue is now the top-selling place for all types of concerts, solidifying its reputation on the global stage. A research group has been working to quantify the Colorado music institution’s economic impact, exploring the various ways in which it boosts the US economy. Thus, Red Rocks Concerts have become significant boosters of the US economy.
After a string of sold-out performances in 2023, Red Rocks might indeed surpass last year’s attendance record. The venue has been witnessing all-time highs in attendance, and with a lineup of scheduled concerts for the 2023 season, this trend might continue. Some of the shows scheduled for the 2023 Red Rocks concert season include performances by Old Dominion, Arctic Monkeys, and more, with many of these shows already having tickets for sale or ticket pre-sales scheduled in the upcoming days.
