Beyoncé’s first i-D feature in 20 years went live Monday in the form of a limited-edition poster zine tied to the official UK expansion of her haircare brand Cécred — and her interview inside it contains a business statement that’s drawing more attention than the fashion.
The i-D Beyoncé Cécred Zine, announced on Monday, October 26, 2026, is an 8-page double-sided A2 poster zine celebrating Cécred’s entry into the UK market. The zine ships globally from November 10, with the first 1,000 copies hand-numbered, and is available exclusively through i-D’s shop. Beyoncé sat for an interview with writer Eni Subair, during which she said: “I’m the founder, visionary, and sole investor — not the face or model for this brand. I had a vision to build something that solved real problems and performed so incredibly that the people who can’t stand my music still use Cécred… because it works.” Beyoncé’s mother Tina Knowles, who serves as Vice Chairwoman of Cécred, is also interviewed in the zine. This marks Beyoncé’s return to i-D 20 years after her last appearance, which tied to the 2006 release of B’Day. The shoot was photographed by Blair Caldwell, with styling by Shiona Turini, hair by Neal Farinah, and makeup by Francesca Tolot.
For UK beauty shoppers, Cécred’s official British expansion makes Beyoncé’s fermented-rice-water haircare line available locally for the first time. For fans hoping the rare interview would confirm a release date for the rumoured Act III album, the zine stays focused entirely on haircare, family, and her London roots.
In an era where almost every celebrity beauty line is backed by venture capital or licensed through a multinational cosmetics conglomerate, Beyoncé used her first i-D feature in two decades to draw a direct distinction: she is the “founder, visionary, and sole investor” in Cécred. That’s a different commercial arrangement to the standard celebrity licensing deal, and it’s the claim leading the brand’s largest international market entry to date.
Who owns Beyoncé’s haircare brand Cécred? In her interview for the i-D Cécred Zine, Beyoncé confirmed she is the “founder, visionary, and sole investor” of the haircare brand, meaning she funded the company entirely herself rather than licensing her name to an outside beauty conglomerate. Her mother, Tina Knowles, serves as Vice Chairwoman.
The i-D Beyoncé Cécred Zine is available for purchase at i-D’s shop and ships globally from November 10. UK retail stockist details are expected to follow the zine launch.
