“New Woman” comes with a spectacular music video that is garnering a million views per hour, in which the Thai singer and dancer appears side by side with the most internationally renowned Spanish artist of the moment, who, by the way, is in the final stages of recording her next project.
Recorded with the prestigious Swedish producers Max Martin (Coldplay, Taylor Swift, The Weeknd) and ILYA (Ariana Grande, Beyoncé, Charli XCX), “New Woman” arrives along with an impactful video directed by Dave Meyers (Billie Eilish, Harry Styles, Travis Scott), inspired by the 2000s. The film conveys the true friendship that exists between these two icons of the music scenes in the East and the West. The song starts with a strong message of female empowerment: “Here I go, bangin’ it, bangin’ it, wanting to crack these walls. Bangin’ it, bangin’ it, aiming to echo through the halls. Pulling up, fresh-faced, ready for a brand-new day. Uh, Lalisa, Rosalía.LISA begins with soaking up all that’s new. She cuts through and goes straight to the root, ready to bloom, embracing transformation. In the pre-chorus, LISA sings about turning purple into gold, symbolizing transformation and overcoming pain. She walks through the fire and emerges with a sense of rediscovery. The chorus highlights LISA’s confidence and empowerment as she serves with strength, warning others to swerve out of her way. She’s revving up her aura, focusing on her mind, and taking her time as she declares herself a new woman, embracing her power and transformation.”
Rosalía herself teased a snippet of her part in the single a few days ago during an Instagram Live, where she could be heard singing the controversial verse, “Bitch, I’m Rosalía, I only know how to serve” in this stanza: “For everything that I am, I can boast, not for what I have. They always give it to me, my energy is immaculate. Low profile, and you’re out. I live to sing, I don’t sing to live. Not a single era will be a ‘flop’ in my future. Bitch, I’m Rosalía, I only know how to serve. The starry night will be like this, until dawn, so be it.”
Lisa, whose real name is Lalisa Manobal, is 27 years old and one of the most successful stars in the K-Pop scene. Her fame skyrocketed in 2016 when she debuted as part of the group BLACKPINK, alongside Jisoo, Jennie, and Rosé, a quartet that will return to the stage in 2025 after a hiatus, following their rise as one of the most important phenomena in South Korean music. Following the success of her previous single “Rockstar” (#1 on Billboard Global and #8 on Spotify Global), Lisa’s schedule is packed. Currently the face of Bulgari, it was officially announced last month that Lisa would be the new global ambassador for Louis Vuitton. Just a week ago, she received four nominations for the MTV Video Music Awards, and this Monday, her upcoming cover for the September issue of Elle magazine was previewed. With an Instagram following of over 102 million, Lisa will also star in the third season of the HBO series The White Lotus.
This new collaboration will undoubtedly help Rosalía make her already global career even more prominent, with which she has so far won two Grammy Awards and 12 Latin Grammy Awards, and quickly ascended to the forefront of global pop with her innovative musical fusions and unmistakable style. Her groundbreaking album El Mal Querer fused flamenco with other timeless Spanish musical styles, earning her a Grammy and eight Latin Grammy Awards, including “Album of the Year,” making her the first Spanish-speaking artist nominated for “Best New Artist” at the Grammys. In 2022, she released MOTOMAMI, a critically acclaimed album, written, performed, recorded, and produced by herself, which debuted at #1 on Spotify’s global album chart, received the highest Metacritic rating of the year, and fueled her MOTOMAMI world tour, which sold out all tickets. Rosalía’s innovative performances, including on Saturday Night Live and a Grammy-nominated TikTok Live event, have further solidified her status as a pioneer.
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The trust between the artists, which extended to the personal level after a live session Lisa shared with her followers on Instagram, where Rosalía joined in as a surprise, is evident. Both exuded charm during a conversation filled with compliments and praise for the “energy” they radiated in the music video, which is undoubtedly one of the strengths of their collaboration. In fact, Rosalía even explained to her partner that she was watching a movie with friends when she noticed that Lisa was doing a live session, prompting her to join in. Additionally, she shared her thoughts on the reception of “New Woman” among their fans, highlighting the positive response that both have perceived from their respective communities.
In the undeniable success that the union between the Catalan and the Thai artists has become, reaching the top positions on the playlists of major platforms with this combination of rap, pop, and K-pop, both blend their unique styles to achieve a winning formula. “New Woman” has garnered a million views per hour, with its impactful video reflecting the strong personal and professional bond between Rosalía and Lisa, making it a global sensation.
