Taylor Swift is returning to movie theaters with a special event film tied to her new album release. “The Official Release Party of a Showgirl” will screen in theaters nationwide from October 3-5, coinciding with the October 3 release of her 12th album, “The Life of a Showgirl.”
The 89-minute theatrical event will feature the world premiere of the music video for Swift’s new single “The Fate of Ophelia.” Fans will also see behind-the-scenes footage from the video shoot, Swift’s personal reflections on the new music, and lyric videos for other songs from the album.
AMC Theatres is distributing the film, continuing their partnership following last year’s successful “Eras Tour” concert film. Screenings will be available at AMC, Regal, and Cinemark theaters across North America, with an international rollout expected to reach dozens of countries.
Tickets are priced at $12 – a nod to Swift’s 12th studio album – and went on sale Friday at 12:12 p.m. ET. The specific time reference maintains Swift’s tradition of incorporating meaningful numbers for fans. The demand proved overwhelming, with AMC’s website and app experiencing long queues and intermittent crashes as fans rushed to secure seats.
Several special ticketing policies apply for this limited theatrical run. The screenings will not include trailers, so AMC advises fans to arrive on time. Tickets are non-refundable and cannot be purchased using AMC’s A-List subscription program. Additionally, no passes or discount offers will be accepted.
The film’s release comes as theaters continue to seek special event programming to boost attendance. Swift’s previous “Eras Tour” concert film generated approximately $261.6 million worldwide, making it the highest-grossing concert film ever released.
The October 3-5 weekend presents competitive scheduling challenges for premium large format screens (IMAX, Dolby, etc.). That same weekend features the re-release of “Avatar: The Way of Water” in IMAX formats and the premiere of A24’s “The Smashing Machine” starring Dwayne Johnson. This screen competition means Swift fans may need to check local listings carefully for premium format availability.
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Variance, which handled the booking for Swift’s “Eras Tour” film, is again involved with theater placement for this release. The company will help ensure the film reaches beyond just AMC locations to include other major theater chains.
Swift announced the theatrical event on social media, saying: “I hereby invite you to a dazzling soirée, The Official Release Party of a Showgirl: Oct 3 – Oct 5 only in cinemas!” The announcement came shortly after Swift teased the album’s tracklist during an appearance on the “New Heights” podcast hosted by her now-fiancé Travis Kelce.
For fans hoping to attend, industry analysts recommend purchasing tickets early, given the demonstrated demand and limited three-day screening window. More information on showtimes and participating theaters is available at releasepartyofashowgirl.com.
